Smart Toys and Sustainable Practices

A New Era in Children’s Products

In China, the children’s products market is undergoing a significant transformation. The rise of smart toys and sustainable practices is revolutionizing the industry, with parents and children alike embracing the benefits of interactive and eco-friendly products.

• Smart Toys
• Green Consumption
• Sustainable Practices

The children’s interactive experience zone at a major Chaoyang District shopping mall in Beijing was a great example of this trend. Kids were eager to test out smart toys, while parents were informed about product features and safety standards. The new educational interactive products had been a hit with both children and their parents, offering a fun and engaging way to learn through play. To cater to the diverse needs of children, many products now combine fun with smart educational technology. These products aim to promote cognitive development, creativity, and critical thinking skills in children. Examples of Smart Toys

* Picture book projectors that allow children to create their own stories and characters

* Programmable robots that teach programming and problem-solving skills

* Interactive storybooks enhanced by augmented reality (AR) technology

These products not only provide entertainment but also offer educational value, making them an excellent choice for parents who want to encourage their children’s learning and development.

A Growing Demand for Sustainable Practices

As consumers become more environmentally conscious, the demand for sustainable products is increasing. In China, the children’s products market is no exception.

• Eco-friendly materials
• Non-toxic and biodegradable products
• Reduced plastic usage

Renowned Chinese children’s brand Goodbaby has made a commitment to sustainability, incorporating renewable and biodegradable materials into its products. Goodbaby’s use of eco-friendly materials has set a new standard for the industry, demonstrating its commitment to reducing its environmental impact. Children’s clothing brand Balabala has also launched its “Eco-Childrenswear” line, featuring organic cotton and eco-friendly dyes. This move not only reduces the negative impact on children’s skin and the environment but also minimizes plastic usage in packaging.

A Shift Towards Omni-Channel Global Expansion

The children’s products industry in China is undergoing a significant transformation, with companies moving from a singular export-oriented approach to a new phase of omni-channel global expansion.

• Establishing localized sales networks
• Participating in international trade fairs
• Partnering with local educational institutions

According to an official with the China Toy and Juvenile Products Association (CTJPA), children’s product enterprises in China are now evolving from a singular export-oriented approach toward a new phase of omni-channel global expansion that integrates online and offline strategies. To build enduring global advantages, the children’s product sector must prioritize sustained R&D investment, brand cultivation, and a deeper alignment with international standards. Government support in policy guidance, trade facilitation, and IP protection will play a positive role in this transformation. In conclusion, the children’s products market in China is undergoing a significant transformation, driven by the rise of smart toys and sustainable practices. As companies continue to enhance their innovation capabilities and advance brand strategies, a global shift from “made in China” to “created in China” is steadily reshaping the landscape.