These strategic hires are a testament to the company’s commitment to expanding its reach and solidifying its position as a leader in the children’s coding education market. Rodrigues, a seasoned franchise veteran with over 20 years of experience, brings a wealth of knowledge and expertise to the table. He has a proven track record of building successful franchise systems, driving revenue growth, and fostering strong community engagement. His previous roles at brands like McDonald’s and Dunkin’ Donuts have provided him with invaluable insights into the intricacies of franchise operations. Longino, a seasoned marketing and product development expert, joins Code Ninja with a strong background in brand strategy, digital marketing, and product innovation.

The company is also making strategic investments in its technology platform. This investment will allow the brand to streamline operations, improve customer experience, and enhance the overall brand experience. The platform will be integrated with existing systems and will offer a range of features, including online booking, appointment scheduling, and digital marketing tools. The company is also focusing on building a strong community of franchisees. This will be achieved through various initiatives, including online forums, social media engagement, and regional events. The goal is to foster a sense of belonging and support among franchisees, creating a network of shared knowledge and resources. The company is also investing in its brand awareness and marketing efforts.